I wonder how many times in the last century a well-meaning salesperson has been sent away “happy” from a sales call because the prospect asked them to “send me some information”, and they ...

By Melanie McKinney, Marketing Consultant at Carpe Diem Consulting. My previous post gave an introduction to the scary stats which show a general lack of understanding of social selling among ...

By Melanie McKinney, Marketing Consultant at Carpe Diem Consulting. Last Wednesday (8/5/13) I was fortunate to be able to attend the Huthwaite Future Forum which was about the all-important topic ...