social media

4 Reasons Your B2B Business may be Missing the Social Selling Advantage

Studies show most companies are missing the potential benefits of social selling. According to the The State of Social Selling – 2015 Survey Results, the percentage of sales professionals who ...

Does your website fail the B2B buyer engagement test?

If your website is not generating enough leads that turn into profitable conversations, and your ‘hot’ leads are also being pursued by your competition – then the likely answer is ‘yes’. You – ...

7 tips for using New Marketing to soar to great heights

By Mariel Cunningham, Senior Marketing Consultant, Carpe Diem Consulting Last week in North Sydney, Carpe Diem’s Managing Director Bruce Rasmussen delivered a very well received session ...

6 New Marketing techniques to adopt to accelerate your business

By Melinda Elmowy, Consulting Director, Carpe Diem Consulting According to research by IDG, the average B2B buyer needs to consume five pieces of content before they are ready to speak to a ...

Optimising your online presence for shorter sales cycles

By Jill Riddiford, B2B Marketing Consultant at Carpe Diem Consulting Content matching with keywords To better engage with customers we need to reach them with the right content at the right time. ...

How do social and PR fit together for B2B marketers?

Social Media and Public Relations: “connecting the dots” By Jill Riddiford, B2B Marketing Consultant at Carpe Diem Consulting. We often hear the question: what is the difference between social ...

Social Media Assessment

Are you using social media to maximise your marketing & sales outcomes? Take the Social Media Assessment Social media can be a powerful tool to maximise outcomes from marketing and sales ...

Should your employer fear your killer LinkedIn profile?

Top 4 concerns we have encountered from employers Our tips on the best way to write a killer LinkedIn profile are well documented, and in terms of number of downloads is our most successful ...

Portrait of a LinkedIn user from a sales perspective

With LinkedIn recently being confirmed as the #1 platform for B2B marketers that want to distribute content, it is useful to pause and better understand the usage patterns of individuals that use ...

Social selling – the jury is in!

Just as occurred some years ago with global warming, there are people both scared and dismissive of B2B social selling. The reasons why executives are scared of social selling are well ...

Recent Posts

CATEGORIES

E-NEWS SIGN UP