sales

Social selling global insights – part 2

By Melanie McKinney, Marketing Consultant at Carpe Diem Consulting. My previous post gave an introduction to the scary stats which show a general lack of understanding of social selling among ...

Social selling global insights – part 1

By Melanie McKinney, Marketing Consultant at Carpe Diem Consulting. Last Wednesday (8/5/13) I was fortunate to be able to attend the Huthwaite Future Forum which was about the all-important topic ...

It’s HOW you sell – not WHAT you sell

Customers are willing to ignore the “best” product if it means going with a company they’re comfortable with. I recently completed a loss review for one of our customers – ...