B2B sales

7 steps to a website design that sells

The web is usually the first place we turn when we want to know something, solve a problem, connect with people, and educate ourselves about almost anything. B2B buyers are doing exactly the same ...

Does your website fail the B2B buyer engagement test?

If your website is not generating enough leads that turn into profitable  conversations, and your ‘hot’ leads are also being pursued by your competition – then the likely answer is ‘yes’. You – ...

The year ahead for B2B Sales in 2015

As B2B sales teams move into 2015, we anticipate the continued development of some key recent trends – but also more of the usual challenges. Ongoing trend development We predict development in 3 ...

One step back and two steps forward

What happened in sales in 2014 and how to move on in 2015 This year we’ve seen a lot of the “same old, same old” practices that many sales resources continue to do wrong. How many of these sound ...