A common problem is when sales staff confuse activity with results. This can take the form of a ‘shoot at everything that moves’ approach, which is a waste of time and resources. Or a sales team that spends the majority of time NOT selling. They’re caught up in admin, meetings, tactical discussions. Meanwhile your sales targets are dropping and a culture of frustration develops.
The bottom line is that more sales effort doesn’t necessarily lead to more reward. The only thing that brings consistent rewards is having the right sales strategy in place and a team who understands how to implement it. This is easy to achieve with our expert guidance.
Carpe Diem works with you to construct a sales strategy that meets business goals
Together we will look carefully at your business and where you want to take it. This isn’t a generic or one-size-fits-all approach. The only way to improve sales is to understand the particulars of what motivates your customers to buy, how to nurture them along the sales/buying process and what strategies will meet your goals. Based on this we then:
- Define the objectives you want your sales team to achieve
- Outline key strategies that will support these objectives
- Map out specific actions and timeframes to undertake the strategies
- Put systems in place so you can measure results and keep making improvements
Enjoy higher sales performance and higher sales ROI
An empowered sales team is one that will consistently achieve results. Good intentions are replaced by careful planning, informed sales strategy and actionable goals. Sales staff increase in confidence because they can see the cause and effect of their actions. You can be sure that once they feel the impact of improved sales performance they will continually look for ways to keep improving.
Evaluate the effectiveness of your sales training program with our Sales Training Effectiveness Assessment tool.