The content marketing revolution

Content is not just king – now content is marketing. Without content, and without something to say, we can’t do marketing.

As we increasingly move away from the advertising push model, all businesses need to become publishers. How can we relate to customers from their perspective – what drives them, what pain points do they have, and how can we enlighten them?

Research backs up the publishing model; according to the Content Marketing Institute (CMI), 70% of people would rather learn about a company via an article than an advertisement.

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