Using LinkedIn to build communities

Top tips to utilise LinkedIn for sales

As buyers determine that they need salespeople less and less in the early stages of the buyer journey, preferring to do the background research themselves, the need for sellers to ‘listen’ and connect with potential customers is becoming more important.

As sales people become more aware of the need to become part of this changed buyer journey to be more relevant, LinkedIn — the business to business contact social media — is undergoing a huge resurgence in popularity.

To view the “Using LinkedIn to build communities” whitepaper, click on the Download button below

To download -->