The truth about the underprepared salesperson

The shocking truth about the underprepared salesperson

Research shows that only one third of salespeople understand customers’ issues or are knowledgeable about the customer’s business – and we wonder why our win rates are so low!

If we accept that customers’ #1 topic is themselves, best practice should be to prepare in-depth to talk with customers about their issues and how they can fix them.

Yet, research suggests that ONLY ONE THIRD of salespeople understand customers’ issues or are knowledgeable about the customer’s business!

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