Starting brand new buyer journeys
We know that buyers today have vast amounts of information at hand and will readily self-diagnose their problems so they can put off talking to a salesperson for as long as possible.
Meanwhile salespeople are left to ‘chase’ prospects and customers during the late stage of their buying journey – usually when they are already around 70% of the way through.
Often in the rush to fix a pressing issue, buyers will misdiagnose their needs, resulting in less than optimal solutions being implemented. It’s a no win situation for all!
So we need to empower our sales teams to engage their customers early by providing them with a reason to go on a new buying journey -such as presenting them with disruptive customer insights.
These insights can show customers not only how to solve their initial problems, but perhaps how to run their businesses in a better way.
Watch this 5-minute webinar of the Carpe Diem “Disruptive Customer Insights” program and help get your 2015 off to a good start with more sales opportunities.
Contact us to find out more or to arrange a complimentary consultation with one of our Sales experts.