4 reasons B2B prospects lie and how to see through it

Discover 2 fool-proof approaches to testing a prospect’s genuineness

Wouldn’t it be nice if prospects ALWAYS told you the truth – particularly in alerting you to the fact that you’re wasting your time pursuing a deal with them.

Wouldn’t that be refreshing!

Unfortunately this doesn’t always happen – perhaps because the prospect is too conflict averse or doesn’t want to hurt your feelings. Or maybe they are under instructions to “get 3 quotes”, and hence have to encourage you to submit a bid (even if they actually already prefer someone else’s solution).

In this whitepaper, we’ve outlined the 4 main reasons why prospects don’t tell the truth about your chances of winning their business – and we offer some suggestions as to how you can see through this.

This is a must read – life is much too short to spend time chasing deals that you have no chance of winning!

To view the “4 reasons B2B prospects lie and how to see through it” whitepaper, click on the Download button below

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