Whitepapers

B2B marketing predictions for 2015

  What’s going to be the trends to watch in 2015? Read our B2B Marketing Predictions to see what we think… Some said 2014 would be the year of personalisation of content, and ...

Building trust with content

How to build trust with informative content marketing Buyers are now looking to engage less with salespeople during the buying process, preferring to seek out their own information until they are ...

Using LinkedIn to build communities

Top tips to utilise LinkedIn for sales As buyers determine that they need salespeople less and less in the early stages of the buyer journey, preferring to do the background research themselves, ...

How to increase sales with a formal sales process

3 steps to implement to ensure your sales process helps to increase sales How hard are your sales reps to “control”? Is quota achievement used as an excuse for sales people to follow their own ...

The 3 C’s to improve B2B sales growth

3 long-term structural programs to deliver sustainable sales improvement There is no silver bullet in sales. A couple of days of “tick the box” sales training every other year is not ...